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Xreal’s attempts to rival Apple Vision Pro boosted with $60 million new funding

China’s Xreal now has $300 million to invest in its Xreal Air 2 Ultra, as another investor contributes to its plan to take on the Apple Vision Pro.

The Xreal Air 2 Ultra mixed reality glasses
The Xreal Air 2 Ultra mixed reality glasses

The Xreal Air 2 Ultra headset was demonstrated to great effect at 2024’s Consumer Electronics Show where its capabilities were significantly less than Apple’s, but so is its price. Now according to Bloomberg, Xreal’s CEO Chi Xu has announced that a new funding round has gained it a further $60 million.

“This will help us scale our manufacturing capabilities and research and development,” said Chi, specifying that the investment is needed for its 2025 plans. “2023 was a very good year, and the market size pretty much doubled.”

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