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iPhone 16 won’t be compelling and Apple will get hurt because of it, says Kuo

Apple’s shipments of iPhones may drop by up to 15% because of multiple issues including the iPhone 16 not being a compelling upgrade, according to analyst Ming-Chi Kuo.

iPhone 15 Pro Max
iPhone 15 Pro Max

Reports have proposed that Apple has already started to adjust its iPhone shipments for the year, but in the view of one analyst, Apple will see a hefty drop in what it produces and shifts across the year.

In a Medium post by TF Securities analyst Ming-Chi Kuo, supply chain surveys indicates Apple has lowered its shipments of key semiconductor components down to around 200 million. This apparently equates to a 15% year-on-year decline, and the “most significant decline” among major phone makers in 2024.

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