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Cook ‘incredibly excited’ about generative AI coming to Apple gear later in 2024

Tim Cook says that Apple is spending “a tremendous amount of time and effort” on AI features that will be announced in the coming months.

A Siri icon superimposed on Apple Park
A Siri icon superimposed on Apple Park

Apple’s Cook took the opportunity of the firm’s latest financial earnings call to enthuse about the Apple Vision Pro and the future of AI. “We are announcing these results on the eve of what is sure to be an historic day as we enter the era of spatial computing,” he said. “Moments like these are what we live for at Apple, they’re why we do what we do.”

He said that this is “why we’re so unflinchingly dedicated to groundbreaking innovation,” and also “why we’re so focused on pushing technology to its limits as we work to enrich the lives of our users.”

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