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iPhone is the only reason the US smartphone market has recovered

Overall, sales of smartphones in the US grew 8% year over year in 2023, driven by a “very robust” showing for Apple’s iPhone.

iPhone 15 Pro colorful lineup
iPhone 15 Pro colorful lineup

Just as with the latest global smartphone figures, a new report says that premium phones such as Apple’s have done better than lower-cost devices.

According to Counterpoint Research in a note seen by AppleInsider, Apple’s sell-in share rose to 64% in Q4 2023. That’s the company’s highest market share since Q4 2020.

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