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Spotify re-signs Joe Rogan in deal that includes return to Apple Podcasts

Joe Rogan has signed a deal worth up to $250 million dollars with Spotify, that frees “The Joe Rogan Experience” from exclusivity to the streaming service.

The deal said to be worth up to $250 million includes a minimum guarantee, and a revenue sharing agreement based on ad sales. It’s not clear how much of the deal is up-front, and how much is performance based.

Spotify will reportedly be responsible for selling ads and distributing Rogan’s show across many platforms. The company said on Friday that it will include YouTube, Apple Podcasts, and other venues.

Also not clear from the Wall Street Journal report on Friday afternoon is if anything from the back-catalog will be distributed on the other platforms.

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