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Morgan Stanley: Apple Vision Pro has immense long-term potential for Apple’s bottom line

Wowed by their experience with Apple Vision Pro, analysts at Morgan Stanley see “immense” long-term potential for the Spatial Computing headset that Wall Street has yet to fully appreciate.

Apple Vision Pro in an Apple Store.
Apple Vision Pro in an Apple Store.

After the first weekend of availability, the Apple Vision Pro has received considerable interest from early adopters and industry observers. In a note to investors seen by AppleInsider, analysts at Morgan Stanley are bullish about the headset’s potential.

After three days of Apple Vision Pro ownership, the analysts have been immersed in Apple’s Spatial Computing paradigm. “We’ve been impressed by our experience with the device thus far,” the writers of Tuesday’s note admit.

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