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Apple wants you to know that the App Store is a ‘safe and trusted place’ ahead of EU changes

As part of the European Union’s Digital Markets Act (DMA) antitrust legislation, Apple will have to open up iOS to alternative app stores – and the company has released iOS 17.4 with support for what it calls App Marketplaces. But unsurprisingly, Apple wants people to know that the App Store is still the best place to download iPhone apps, and that’s exactly what it’s been telling its users.