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iPhone 15 Pro is unexpectedly the sales champion of spring 2024

Historically, the “Pro” iPhone models get passed by the lower-end model in the spring — but so far 2024 is very different.

A close-up of an iPhone 15 Pro Max with a triple-camera setup on a textured surface.
iPhone 15 loses market share despite series’ overall success

The second full quarter since the release of Apple’s iPhone 15 series reveals a significant shift in consumer buying habits, particularly affecting the base iPhone 15 model. The shift in consumer preferences is a key factor in the declining popularity of the base model.

While the current iPhone lineup continues to dominate sales, there’s a noticeable decline in the market share held by the base model compared to its predecessors.

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