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Apple CEO Tim Cook bullish on China, thinking long-term

After revealing Apple’s Q2 earnings, CEO Tim Cook shared he “feels great” about China due to beating expectations in a competitive environment.

A green iPhone 15 on a desk with artificial leaves visible
iPhone doing well in China despite shrinking market

Apple earned $90.8 billion in the March quarter, beating Wall Street estimates. The company saw an 8% sales drop year-over-year in China, but despite the drop, it was less severe than initially expected.

The iPhone has struggled to see much growth in China due to increased competition from premium smartphone vendors. However, things were going to be much worse, and Apple CEO Tim Cook told CNBC in a live TV segment that he’s focused on the long term.

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