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Apple’s earnings show that, yeah, it’s really time for some new iPads

A 2022 Apple iPad Pro in a Magic Keyboard case on a wooden desk.
Image: Dan Seifert / The Verge

Less than a week ahead of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings today, and the numbers paint a predictable picture for the increasingly dated tablet line. iPad revenue fell substantially yet again (by 17 percent year over year) amid the longest-ever wait for new models — something Apple is days away from finally rectifying. At the same time, iPhone sales tapered off a bit (down 10 percent), while the company’s services business remains the star of the show. It was up 14 percent compared to the year-ago quarter.

Apple also released its Vision Pro headset during this quarter, but CEO Tim Cook didn’t offer any indication of how things are going. “During the quarter, we were thrilled to launch Apple…

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