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Tim Cook sports Nike sneakers custom made for the iPad launch

Despite all attention being on the new iPad Air and iPad Pro at the “Let Loose” event, Tim Cook wore a pair of Nike sneakers that were designed and made for him specifically for the launch.

A sneaker floats above a tablet displaying a design sketch, with a stylus beside it on a dark background.
Tim Cook’s custom-made sneakers (Source: Apple via Hypebeast)

Never let it be said that Apple does not sweat the details. Back in 2019 when it launched the Apple Watch Series 5 with its first-ever always-on display, Apple was even specific about who did and did not get to wear one.

It was very simple. If you presented anything during that keynote before the Apple Watch Series 5 was announced, you wore a Series 4 — and everyone afterwards wore a Series 5.

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