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Apple profits surge as consumers choose pricier iPhone storage options

Amidst plateauing iPhone sales, Apple’s enhanced storage upgrade options have emerged as a significant profit driver.

A red iPhone with a dual-camera system resting on a wooden surface, slightly overhanging the edge.
Apple profits surge as consumers choose pricier iPhone storage options

Apple has long leveraged the strategy of encouraging iPhone users to opt for higher storage variants, significantly increasing the device’s price. The approach has proved crucial in offsetting the otherwise stagnating revenues from iPhone sales.

Upgraded storage options do come with a higher price tag, ranging from an additional 10% to 50% of the base model’s price. The value they offer can be significant, depending on the owner’s use case.

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