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March iPhone discounts in China may have saved Apple’s quarter

After a rough start to 2024, promotions on the iPhone appears to have buoyed Apple in China, according to official government data.

A green iPhone 15 on a desk with artificial leaves visible
iPhone doing well in China despite shrinking market

Apple and its resellers cut prices in the end of February. This move may have preserved Apple’s quarter, and allowed Tim Cook to say that Mainland China sales were only down 8% versus the 25% that analysts feared.

The China Academy of Information and Communications Technology publishes a monthly report, detailing the financial aspects of the smartphone industry in China. In the latest report, cited on Wednesday morning by Bloomberg foreign-branded smartphone sales surged to 3.75 million units, which is up about 12% year-over year.

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