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More ads coming to Prime Video, including interactive shopping ads during pauses

2024 is shaping up to be the year of ads for Amazon Prime Video.

In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into that tier. Since then, the only way for Prime subscribers to avoid ads has been to pay an extra $3 per month.

Pretty soon, that $3 option may be more compelling as Prime Video is planning to increase the number of ways users will see ads and make shopping a key component of those ads.