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New 13-inch iPad Air will eat into iPad Pro sales

A new report predicts that sales of the new iPad Pro will be affected both by its higher price than before, and by the appeal for consumers of the lower-cost 13-inch iPad Air.

Apple iPad with a vibrant, abstract, orange and turquoise fluid art cover on a wooden desk next to a pink notebook.
New iPad Pro (source: Apple)

Trendforce has previously and rather obviously predicted that if Apple releases iPad Pro models with OLED screens, it would drop the previous versions that had mini LED displays. Now that Apple has done exactly this, Trendforce has released a report estimating the potential sales of the new iPad range.

The report from market research firm Trendforce is really focused on AMOLED (Active Matrix Organic Light Emitting Diode) screens. This is the slight but significant variant of OLED that lets the iPad Pro control every individual pixel, and also do so while consuming less power.

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