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RenAIssance: How Apple will drag Siri into the modern era

Apple’s digital assistant Siri is poised to receive a considerable upgrade in the near future, involving an awful lot of generative AI and machine learning changes.

Siri already has AI elements, but it can be better
Siri already has AI elements, but it can be better

Siri was once considered a great introduction to the iPhone and the Apple ecosystem. Over the years, the shine certainly wore off the digital assistant, with Google Assistant proving to be a highly capable rival.

Since the rise of ChatGPT and other large language model (LLM) AI initiatives in recent times, there’s been an AI gold rush. With Siri seemingly staying static and being passed by by rivals, there is now an expectation for Apple to make considerable changes to its smart feature.

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