Skip to content

Apple & Samsung tied for top spot in customer satisfaction study

Apple and Samsung sit at the top of the heap for satisfaction among smartphone buyers, but the Galaxy edges out the iPhone when it comes to 5G users.

Apple's iPhone 15 Pro (left) and Samsung's Galaxy S24
Apple’s iPhone 15 Pro (left) and Samsung’s Galaxy S24

Apple is habitually at the top of satisfaction surveys and analysis of hardware sales throughout the year. In a new survey from the American Customer Satisfaction Index, it’s something that Apple continues to do with the iPhone.

In the ACSI Wireless Phone Service and Cell Phone Study 2023-2024, the overall phone industry saw an improvement in customer satisfaction. The 2024 figure of 81 is a 3% increase from 2023’s result, and an all-time high score.

Continue Reading on AppleInsider | Discuss on our Forums