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Apple users are keeping their iPads for a very long time

Over the last few years, Apple customers have extended their upgrade cycles for iPads, possibly making the new models an appealing choice for those ready to purchase.

11-inch iPad Pro with colorful wallpaper and app icons displayed on a wooden surface.
11-inch iPad Pro

Apple announced on May 7 the long-anticipated new iPad models. The new iPad Pro is thinner than ever and has a new M4 chip, while the iPad Air is larger.

Analysis of iPad buyer behavior over the past three years indicates that customers are extending the life of their devices. In the most recent 12-month period, nearly two-thirds of new iPad buyers who previously owned an iPad had kept their old devices for at least two years.

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