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iPad line streamlining is proceeding according to Apple’s secret plan

Apple still has more plans for the iPad, and executives believe the new iPad Pro and iPad Air is getting the company close to its vision for the product line.

Apple's iPad Pro has many changes for 2024
Apple’s iPad Pro has many changes for 2024

The updates to the iPad Pro and Air make the top-end of the tablet catalog faster and more capable than previous generations. With the iPad Pro, the physical changes and better display help make it an even more useful productivity device.

In a discussion with Fast Company, Apple SVP of worldwide marketing Greg Joswiak and SVP of hardware engineering John Ternus explained what prompted the tablet changes for 2024.

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