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Blackmagic’s new camera for Apple Vision Pro content has a hefty $29,995 price tag

The Blackmagic URSA Cine Immersive camera for Apple Vision Pro content was made available for pre-order, with shipments to customers expected in early 2025. Here’s what it can do, and who it’s for.

Futuristic black binocular device with large lenses, digital display, buttons, handle, and antenna on a blue background.
The Blackmagic URSA Cine Immersive camera is available for pre-order.

Originally announced in June 2024, the device was hailed as an end-to-end workflow for the Apple Immersive Video format used by the Apple Vision Pro headset. Apple Immersive Video combines 8K 3D video with a 180-degree field of view and Spatial Audio support.

The Apple Vision Pro, announced during WWDC 2023, is Apple’s first attempt at a virtual reality headset, with the company’s CEO Tim Cook referring to it as an “early adopter product.” Priced at $3500, the headset is powered by Apple’s M2 chip and runs a unique operating system known as visionOS.

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