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iPhone 15 struggles in sales but older models pick up the slack

The latest iPhone models are falling short of expectations, with sales of the iPhone 15 lineup significantly lagging behind previous releases according to research data.

Hand holding a black iPhone 15 Plus with a dual camera setup and an Apple logo on the back, wooden background.
iPhone 15 struggles in sales but older models pick up the slack

Consumer Intelligence Research Partners (CIRP) has released its latest results for iPhone sales in the most recent quarter, shedding light on the underwhelming performance of the new iPhone 15 models. The report marks the third full quarter of sales for the iPhone 15 lineup, including the base 15, the advanced Pro and Pro Max, and the iPhone 15 Plus.

The findings indicate that these models did not achieve the expected sales figures compared to previous launches.

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