For the first time ever, global smartwatch shipments declined in 2024, with Apple experiencing its sharpest downturn yet.
Apple Watch Ultra
Apple Watch Ultra
According to a recent report by Counterpoint Research, the worldwide smartwatch market fell by 7% in 2024, marking the market’s first-ever annual decline. Apple maintained its leading market share position, but saw a significant 19% year-over-year drop in shipments.
Apple’s shipment struggles were notably pronounced in North America, driven by the absence of anticipated models like the Apple Watch Ultra 3 and limited new features in the existing Apple Watch Series 10.