Apple’s mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he’s not going anywhere — and nor should he.
Tim Cook
Tim Cook
It’s true that the buck stops at the CEO, but without Tim Cook, Apple would not have so many bucks. So while there is much to criticize in how Apple has managed Apple Intelligence, there’s also much we’ll never know — and no justification for wild cries for his apologizing or being fired.
This is what we know was wrong. Apple should not have released that ad showing a woman using Siri to remind her of the name of someone she’d met before.