Apple’s fortunes in China may be getting worse in the short term, with iPhone shipments for the second quarter reportedly down year-on-year as local rivals increase competition.
Apple’s Head of Retail, Deirdre O’Brien, in Apple Sanlitun, Beijing
Apple’s Head of Retail, Deirdre O’Brien, in Apple Sanlitun, Beijing
Apple has slowly been changing its fortunes in China, with some observers seeing signs of a recovery in the region. However, not everything is going Apple’s way in the contested market.
According to analysis from Canalys, Apple is seeing more competition in China, and its shipments are being hurt by it. In data shared with Reuters, Apple’s smartphone shipments are claimed to have dropped 6.7% in the second quarter of 2024, versus Q2 2023.