Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in loyalty doesn’t mean much without better data.
iPhone 16e
iPhone 16e
Apple iPhone owners aren’t quite as loyal as they used to be. New data shows that 89% bought another iPhone when upgrading. That figure, known as the loyalty rate, measures how often customers stick with the same brand.
Though 89% still stick with the company when upgrading, that’s down from a 94% high in 2021, according to new data from Consumer Intelligence Research Partners (CIRP).