Apple Pay is now the fifth most widely available online payment option as more shoppers ditch traditional checkout forms for faster, mobile-first alternatives.
Apple Pay on iPhone
Apple Pay on iPhone
A May 2025 study by Merchant Machine found Apple Pay is available on 5.25% of websites globally. That puts it just behind American Express and ahead of Shopify Pay, Google Pay, and Stripe.
PayPal remains the clear leader, appearing on more than a quarter of websites at 26.24%.