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OpenAI’s $6.5B bet on Jony Ive could redefine how people interact with technology

OpenAI just made its biggest move yet — buying Jony Ive’s AI startup — with hopes of building something that feels as magical as the first iPhone.

Two men sitting at a wooden table in a warmly lit room with wine bottles on shelves and framed pictures on the wall.
Image Credit: OpenAI

Initially, it was reported that OpenAI would buy Jony Ive’s AI startup, simply named “io”, for $500 million. To say that the actual sale cost was a bit higher would be an understatement.

The final sale price wound up being nearly $6.5 billion — in stock.

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