Customers are opting for the high-end iPad Pro models, driving an increase in sales and renewed interest in Apple’s tablet line.
iPad Pro refresh helped Apple beat earnings expectations
iPad Pro refresh helped Apple beat earnings expectations
In May 2024, Apple launched new iPad Pro and iPad Air models, featuring faster processors, improved displays, and slimmer designs. These updates were introduced mid-quarter, offering only a glimpse of their potential market impact.
Nevertheless, the results so far indicate a positive reception from consumers, particularly for the high-end iPad Pro models.