Apple’s average iPhone price in the U.S. just hit a record high for a June quarter, breaking seasonal patterns and signaling stronger-than-expected pricing momentum.
iPhone 15 Pro and iPhone 16 Pro
iPhone 15 Pro and iPhone 16 Pro
According to Consumer Intelligence Research Partners, the weighted average retail price of iPhones sold in the U.S. reached $985 in the June 2025 quarter. That’s up from $971 in March 2025 and identical to the number from June 2024.
It’s also the highest ever for a June quarter, but the increase was smaller than expected, especially given the shift in Apple’s lineup.