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Apple charging extra for future Apple Intelligence features is probable — but not soon

Analysts are spitballing that Apple could charge $20 per month for Apple Intelligence — but the problem is, in the short term, this isn’t based on anything and is mostly wishful analyst thinking.

Aerial view of Apple's circular headquarters with the words Apple Intelligence+ over the building, bathed in sunlight.
Apple is not doing this, at least not yet

This is the kind of analyst predictions that are not technically incorrect, and might come true in some form in the future on an infinite timeline — but they’re also entirely wrong for the timetable that matters. Apple could charge $20 for parts of Apple Intelligence, just as the company could launch a range of furniture.

According to stock analysts who always seem to ask the same questions over and over at the earnings conference calls speaking to CNBC, it’s coming real soon. Specifically, assorted analysts have pointed out to the broadcaster that Apple charges for services, and that AI costs money.

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