A German court has put its foot down over Apple’s heavily-criticized claim that the Apple Watch is a carbon-neutral product, and the company may need to change its advertising very soon.
Apple Watch Series 9 was the first model to be described as carbon neutral
Apple Watch Series 9 was the first model to be described as carbon neutral
Apple first made its claim about carbon neutrality with the Apple Watch Series 9 back in 2023. Immediately, European environmental groups called it misleading, while a Chinese research organization described Apple’s claim as “climate-washing.”
Now according to Reuters, a regional court in Frankfurt, Germany, has ruled that Apple’s claim is both unfounded, and in violation of competition law. The issue centers on Apple’s offsetting carbon emissions through a Paraguay project where it plans eucalyptus trees on leased land.