Apple’s latest teaser skips details, leaving fitness fans to wonder if the new Powerbeats Fit will deliver more than marketing slogans.
Apple teases new Beats headphones on YouTube
Apple teases new Beats headphones on YouTube
The company revealed the new product in a brief teaser video on YouTube, calling them “fit for every move.” Apple didn’t provide technical details, but the name and timing point to a successor to the Beats Fit Pro launch, which arrived in 2021.
Apple’s audio division has spent the past decade juggling its in-house AirPods line with Beats, the brand it acquired in 2014 for $3 billion. While AirPods dominate the mainstream market, Beats has carved out a niche in sports and fitness, where users want a more secure fit and bolder sound profiles.