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Apple loses to HP in ACSI personal computer satisfaction survey

Apple continues to be highly regarded according to the 2025 American Customer Satisfaction Index’s Household Appliance and Electronics Study, but is narrowly beaten to the top spot by HP.

A laptop with a vibrant purple and pink abstract wallpaper, placed on a desk next to a small green potted plant.
MacBook Pro

Apple is frequently at the top of various surveys about the company and its products. However, while it is no stranger to the top of hardware and software lists, it does occasionally slip down the table.

This is precisely the case for the 2025 edition of ACSI’s Household Appliance and Electronics Study, which studies how consumers value the various producers of electronics.

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