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Out of touch — how the MacBook Pro Touch Bar came and went

It was such a bold change to a keyboard that Apple championed the Touch Bar — for a while. Then it quickly started to fade away before vanishing completely. Here’s what happened, and why.

Close-up of a laptop keyboard with a Touch Bar displaying a progress bar and a colorful abstract screen in the background.
The Touch Bar on a MacBook Pro

Stop us if you know this one. Apple launches something new or changes something significant in a device, and it gets briefly ridiculed. Then as shortly as rival manufacturers can copy it, they do, and now it becomes the standard.

It might not be that Apple invents this new change, but it is routinely the case that it is first to market, or that it is first to popularize whatever it is.

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