Apple CEO Tim Cook was only asked about iPhone Air‘s early performance once, and he didn’t say a single meaningful word about it. We’re not surprised.
Apple CEO Tim Cook
Apple CEO Tim Cook
We were surprised. After a month of drama from analysts complaining about iPhone Air sales not being what they wanted, one analyst in the last 10 minutes of the call asked Tim Cook about it. Cook dodged the question reminding the listeners that they don’t break out individual model sales.
And, he didn’t volunteer anything about it at all in any other comment or in the preamble, other than saying that the iPhone 17 is generally constrained, worldwide.