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Half-baked constant cookie requests mandated by EU may be getting cut way back

Under a new policy proposal, the European Union hopes to make saying no to cookies be a one-time thing instead of a nearly constant stream of requests while surfing the internet. The goal seems good, but the actual implementation seems optimistic, at best.

Smartphone screen displaying options 'Accept,' 'Manage Settings,' and 'Decline' with additional icons at the bottom.
A typical cookies popup

Back in 2020, Apple blocked third-party cookies on Safari and Google promised to do the same with Chrome, before changing its mind. Cookies were meant to make it convenient when you returned to a site, but companies abused them, and that’s why Apple steadily started blocking them.

Subsequently, this has become why logging in to a new site now always has an extra step as officially you have to choose to accept or reject cookies. According the EU, you make no such choice — and instead just click the nearest button.

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