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Apple’s holiday deals reward loyal buyers, but shoppers can save more elsewhere

As it always does, the Apple Store has a gift card offer with iPhone, Mac, iPad, or AirPods purchase. Like it always has been, there are better Black Friday sales elsewhere that actually save you cash.

Glowing multicolored apple logo surrounded by neon outlines of phone, watch, earbuds, laptop, and tablet, on a dark background with scattered star shapes.
Apple starts its shopping event for Black Friday 2025

Apple’s Black Friday & Cyber Monday shopping event runs from November 28 to December 1 and covers nearly every current device Apple sells. The promotion centers on Apple Gift Cards, the value of which varies by product.

Qualifying purchases get a gift card automatically at checkout, making the event easy to use for anyone shopping first party. Carrier-connected iPhones remain excluded, and availability can shift depending on the store or region.

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