After getting Apple fined by the French government over antitrust allegations, advertisers hoped to get App Tracking Transparency tools changed or removed, but a court has ruled in Apple’s favor.
App Tracking Transparency can remain active in France
App Tracking Transparency can remain active in France
App Tracking Transparency debuted in 2021 and advertisers around the world immediately sought ways to undermine it. In 2023, a French advertising group took legal action and Apple was ultimately fined by the competition authority.
According to a report from La Tribune, the advertising coalition sought further penalties beyond the fine, and has lost. The group asserted that the feature ruined their ability to target ads at users and resulted in a shortfall of “nearly 50%.”