A new promotional video for Apple TV shows the human creativity behind its movies and TV shows, pitching it as cutting through the noise of AI slop.
Still from an Apple TV nature show in which that monkey is the devil on his shoulderprobably
Still from an Apple TV nature show in which that monkey is the devil on his shoulderprobably
Apple just dropped a short promo video highlighting the talented folks behind Apple TV originals. It shows that human creativity and judgment are still at the heart of its services.
The 46-second video, titled “Humans of Apple TV,” is built as a fast-moving montage of behind-the-scenes photographs from Apple TV+ productions. Rather than highlighting plot points or upcoming release dates, the spot lingers on actors, directors, and crew members at work on set.