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Apple will not buy Disney, no matter how often it hears that it will

Disney CEO Bob Iger is out, Josh D’Amaro is about to lead the House of Mouse, and, of course, analysts are saying today that a sale to Apple can and must happen. That sale is even less likely to happen now, than it was the last eight times we’ve updated this story.

Large fairytale castle with pink walls, blue and gold spires, ornate details, banners, and turrets, set against a cloudy gray sky with surrounding greenery and decorative lampposts
It may have made Apple Park, but Apple is not going to take over Disney’s magic kingdom

The rumor that Apple will buy Disney is as old as the iPod and it’s lasted through a couple of Disney CEOs now. You’d think that analysts would have figured out that it isn’t going to happen.

Or at least they should have begun to see that clickbait headlines about why Apple must buy Disney have to be losing their pull as the years go by and Apple keeps on doing nothing of the sort.

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