Apple intends to use everything it has including its hardware, stores, services, and apps to add value to its Apple TV F1 streaming service — and don’t rule out an F1 movie sequel, either.
Apple has big plans for its F1 streaming service. Image source: Apple
Apple has big plans for its F1 streaming service. Image source: Apple
Apple will pick up the streaming rights for F1 race weekends when the new season starts in March 2025. The deal will run for five years, and viewers can expect the company to go all out.
“We will bring everything Apple has to bear,” Apple senior vice president of services, Eddy Cue, has said, speaking during an interview with the motorsport website Racer. Cue pointed at the depth of offerings Apple has that can put F1 in front of customers — whether they’re existing F1 fans or not.