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How Apple will target consumers with a lower-cost MacBook — again

Apple’s expected less-expensive MacBook is one of the company’s worst-kept secrets, but if it’s priced right, it could become a huge hit — just as certain previous MacBooks did.

Closed white Apple MacBook laptop viewed from the front on a white background, with bold text above reading Introducing the all-new MacBook
The original MacBook from 2006 — image credit: Apple

This anticipated new MacBook is expected to be significant because it will use an iPhone processor instead of the Mac‘s now usual M-series ones. It is that lower-cost processor that means Apple may be able to compete with Chromebooks.

That’s key now, and it was important when Apple would release a MacBook range in 2015. But back in 2006 with the follow up to the iBook, the MacBook, the budget-priced and low specification Chromebook was five years away.

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