Apple is currently hosting an international Apple Experience for the launch of the MacBook Neo, but preorders have started for the hardware and accessories already announced this week.
Apple has taken its store down ahead of pre-orders — image credit: Apple
Apple has taken its store down ahead of pre-orders — image credit: Apple
Apple has spent the week launching new displays, plus the iPhone 17e, iPads, and both the MacBook Pro and MacBook Air. But all of those went on the store without fanfare, while now Apple has taken the whole store down.
Normally Apple does this ahead of a launch event, but the Apple Experience is a much smaller briefing of selected individuals. It’s not being live-streamed the way most events are.