Apple has made it pretty clear that it wants to siphon off Android and Windows users, and it’s doing it by adopting an aggressive, “budget-friendlier” model across nearly its entire ecosystem.
Apple is using $599 devices to grow its ecosystem
Apple is using $599 devices to grow its ecosystem
When I first entered the Apple ecosystem, it was when I bought an iPhone 4 in 2011 — I got it right after the 4s made its debut. I don’t remember exactly what I paid, but I know it was less than the initial $199 price tag.
And back then, I thought that was a completely asinine amount of money to pay for a phone. Fortunately, or maybe unfortunately, I had more money in my pocket than brains in my head, so I bought it just the same.