Apple is shifting towards producing more “Ultra” products, with high-end devices on the way that may extend the use of the special suffix in new ways.
Apple Watch Ultra 3, a product that actually uses the ‘Ultra’ term
Apple Watch Ultra 3, a product that actually uses the ‘Ultra’ term
Everyone is already quite familiar with the way Apple uses specific names as shorthand for different product tiers. While Pro, Air, and Mini are already widely used across the ecosystem in various ways, Apple could do the same with Ultra.
Writing in the Bloomberg “Power On” newsletter on Sunday, Mark Gurman muses that, while the world is fascinated with the new MacBook Neo and the entry-level market, there’s the other end of the scale to consider. Apple is shifting to making more high-end hardware, Gurman claims.