Surprise Alicia Keys concert turns Grand Central Apple Store into a piano stage

Apple shuttered its Grand Central Terminal store on March 13 for a surprise Alicia Keys concert, marking the start of 50th anniversary celebrations.

Smiling musician with long braided hair and glasses plays a piano in a recording studio, wearing a bright red jacket, with a microphone and synthesizer nearby and sheet music on the piano

Alicia Keys in her Apple Vision Pro performance

Apple CEO Tim Cook showed up with several senior executives. They transformed one of Apple’s most iconic retail spots into a temporary live music venue.

The company invited select media members, creators, and guests while keeping the performer secret until Keys appeared on stage.

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