Continuing his promotion of Apple’s 50th anniversary, Tim Cook has now talked about how the iPhone will be important to people for the next 50 years — but should take a back seat to art and culture.
Tim Cook (right) with YouTuber Nikias Molina — image credit: Nikias Molina
Tim Cook (right) with YouTuber Nikias Molina — image credit: Nikias Molina
Cook has most recently been seen promoting the anniversary in China, but his tour began back on March 13, 2026, when he attended the Alicia Keys concert at Apple Grand Central in New York. Now an interview recorded there has been released, focusing on Apple’s future.
“The greatest invention that Steve [Jobs] ever had was Apple itself,” Cook told YouTuber Nikias Molina, “and Apple is about people and culture.”