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Apple chiefs welcome Artemis II back to Earth after the best Shot on iPhone campaign ever

Apple CEO Tim Cook and SVP of Marketing Greg Joswiak have welcomed the crew of Artemis II back to Earth, after what is probably the most expensive Shot on iPhone event in history.

Astronaut's silhouette looking out a spacecraft window at the bright blue Earth below, covered with swirling white clouds and faint landmasses against the blackness of space
Looking at Earth from Artemis II, shot on an iPhone. – Image Credit: NASA

On Friday evening, the crew of Artemis II splashed down on the coast of San Diego. It brought to an end the ten-day mission, which saw four astronauts take off, fly around the moon, and return home.

As the three NASA and one Canadian Space Agency crew were picked up in the water and taken to a recovery ship, the world celebrated. Among them were top executives at Apple, after what turned out to be a massive and unexpectedly great promotional event for the company.

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