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Blackmagic’s camera for Apple Vision Pro content is now available for $30K

Blackmagic’s URSA Cine Immersive camera for Apple Vision Pro content can now be ordered, if you have $30,000. Here’s what it can do, and who it’s for.

Large professional 3D stereoscopic video camera with twin front lenses, top carrying handle, side control panel and display, mounted on a compact base against a plain dark blue background
Blackmagic’s URSA Cine immersive camera is here.

Announced back in June 2024, the high-end camera was presented as an end-to-end workflow for the Apple Immersive Video format used by the Apple Vision Pro. Apple Immersive Video delivers 8K 3D video with a 180-degree field of view, along with support for Spatial Audio.

With the Apple Vision Pro, Apple delivered immersive 3D video experiences, giving wearers the chance to re-live their favorite moments with the help of formats such as Spatial Video. Exclusive content, in a special format called Apple Immersive Video, is also offered on the headset.

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