Microsoft is feeling the sting of incredible RAM price hikes, and is now compensating by increasing the cost of Surface products by hundreds of dollars. If these market conditions and AI-driven shortages persist, expect Apple to do the same.
Microsoft Surface Laptop, now more expensive
Microsoft Surface Laptop, now more expensive
The global RAM and flash storage caused by the demands of AI infrastructure build-outs and a slow scaling up of chip production has led to memory prices rising considerably in 2026. While the bulk of our reporting has been how Apple has been handling the situation, other companies are starting to show how bad things are actually getting.
The Microsoft Surface line is the natural Windows-based competitor to the MacBook lineup, However, months after launch, Microsoft has raised the prices of its notebooks by a considerable level.